Bio
Words are my toolkit. I craft content that informs, engages, and leaves a lasting impression. I turn blank pages into conversations people actually want to finish.
Dispatches
4 postsField note
Your Analytics Tool Is A Data Warehouse With Better BrandingAmplitude, PostHog and Mixpanel wait for you to ask the right question. Tugboat goes looking for the answer.
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Mobile App Mapping: Screens, States, User Flows & Variants in ProductionSee your production app as a connected map of screens, states, and flows.
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How to Detect a Product Regression Before Your KPI MovesUsers often behave differently before a KPI moves. Here's how to spot those signals after a release and tell them apart from noise.
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User Behavior Analytics: 12 Patterns Hidden Between Product EventsEvents are not behaviour. The pattern between events is what product teams need to investigate.
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